All features
05 · Attribution

Know Which Campaign Is Actually Closing Deals

Most Indian businesses run Google Ads and Meta campaigns on gut feel, they know their cost-per-click, not their cost-per-closed-deal. NUWIZO captures every lead's origin with full-funnel attribution, so you stop spending on campaigns that generate clicks but not revenue.

-34%
Wasted spend cut
100%
Real ROAS clarity
-88%
Reporting time
Works natively with
Google Ads
Meta Ads
Meta Ads
GA4
GA4
LinkedIn Ads
LinkedIn Ads
CAPABILITIES

Everything that ships with this module

UTM parameter capture, every lead carries source data through the entire pipeline
Google Click ID (gclid) attribution, track Google Ads clicks through to closed deal
Meta Click ID (fbclid) attribution, understand which Meta campaign generates best leads
Google Ads OAuth integration, pull spend data, compare against pipeline value
Meta Ads OAuth integration, real ROAS on closed deal data, not platform-reported
Source-level lead conversion reports by volume, conversion, deal value, revenue
Campaign ROI dashboard, which rupee is generating the most pipeline value
HOW IT WORKS

A live pipeline, not a static tool

1
Tag

UTMs, gclid and fbclid are captured on every lead and preserved through the funnel.

2
Sync

OAuth pulls spend from Google Ads and Meta Ads Manager daily.

3
Attribute

Deals map back to the exact campaign, ad set and creative that sourced them.

4
Reallocate

The ROI dashboard surfaces winners and losers to shift budget weekly.

FAQ

Common questions

Is this last-click or multi-touch?+

You get both. Default is data-driven multi-touch with last-click available for reference.

Do offline conversions get pushed back to Google and Meta?+

Yes, closed deals push back to Google Ads and Meta CAPI for smarter bidding.

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